In a moment when the industry has fallen in love with everything in 3D, there are some lone voices.
It has been hailed as the cine-revolution of the 21st century. Avatar aside, it seems that everyone needs to re-make his movie in 3D. Toy Story and Toy Story 3 were remade in order to reflect this current trend.
At the recent Annecy animation festival, Bob Whitehall (the person responsible for the 3D metamorphosis of Pixar films) gave a simple rule: a 3D picture works best if you sense the depth only in a scene that needs it.
Hugh Welchman mentions that being involved in the 3D project is fascinating, but at the same time you lose the details on the screen by being absorbed with the depth effect.
3D is probably here to stay. But it seems it has become more of a trend, and only now creators realize that there might even be drawbacks in this otherwise significant technical achievement.
See the Mark Kermode video for details: